The feeling of reassurance and sense of belonging is often tarnished with the financial pressure of owning a house, especially in new cities amongst unknown face. Indiabulls Home Loans’ new campaign is a move towards changing the same.
‘Sheher Mein Apna Ghar Ho Toh’, a short video put together by Indiabulls Home Loans talks about owning our piece of heaven amidst the hustle and bustle of the city, created with a powerhouse team of Arijit Singh, Javed Akhtar, Shankar Mahadevan, and Shimit Amin providing the vocals, lyrics, music and direction respectively.
Rolled out on March 17, 2017, the campaign talks depicts the story of a couple and their child, who are new to a city, looking for a home, a life of their own. It promotes Indiabulls Home Loans’ product offering at a competitive interest rate.
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