After a relatively quiet (pun intended) four months for the Indian Broadcast Journalism scene, #ArnabWithYouSoon has declared the return of Arnab Goswami to our television sets shortly.

In the video, Arnab goes old school as he writes his message to the audience with a fountain pen, as he simultaneously narrates it in the background that he missed his viewers as much as they missed him. Narrated in a friendly tone, the campaign breaks away from its competitors who usually take the awareness route.

The video adhered to Republic's pattern of astonishing performance on social media with 298k views, 11k reactions and 3.1k shares on Facebook within 2 days’ time.

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