If it is MDH and Everest masalas here, it is Shan Foods there and the brand is all set to reinstate their position in the industry with a touching film. #KhaanaWithParosi is the tale of an Asian woman trying to make friends with her neighbours in a new country.
Set in the backdrop of Lahore, Pakistan the brand film features an Asian couple trying to feel at home with people they have nothing in common with, as the protagonist mentions, ‘We don’t even eat the same food!’
The story progresses as the Asian woman purchases Shan Foods’ Biryani masala and proceeds to make the dish, later sharing it with their neighbours. Food being the best ice breaker, the lady finds herself new friends in a rather new country.
Essentially created for the Pakistani market, the campaign has garnered positive reviews across borders, with the socialverse lauding the emotional and happy film.
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