Abbott unveiled its latest campaign, Limitless Possibilities Unstoppable You, in India aimed at inspiring people to live their lives to the fullest, despite the health challenges they may face. The campaign story focuses on how modern healthcare has helped people to push past possible to have a life full of rich experiences and fulfilling moments.
Talking about the campaign, Joshua Grace, Regional Marketing Officer, Abbott said, “Helping people live their healthy and full lives is why we come to work. We have been creating breakthrough health products for over 125 years, and we recognize the unstoppable spirit of people, who are getting on and living amazing lives, despite the health challenges they face. This campaign is about telling the story of their spirit and inspiring others to feel they too can do the same.”
The theme this year is – if it weren’t for modern healthcare, the film wouldn’t exist at all. The real cast and crew of the film all have overcome a personal health condition. The film is only possible because of their spirit, backed by modern healthcare and Abbott’s breakthrough products. This film extends to create an integrated approach to story-telling. Each of the 8 key cast and crew tell their own story and the unstoppable spirit that has helped them.