Langoor won the program to revamp brand Design Cafe, a Bangalore-based complete home interior solutions company which provides end-to-end home interiors solutions personalized to each client, using the latest technology to deliver homes in 120 days.
The account was won ensuing a multi-agency pitch. The scope of work mainly lies around revamping brand and positioning Design Cafe as a niche solution provider in the interior design business.
With multiple ideas in mind, Venugopal Ganganna, Chief Executive Officer, Langoor, commented, “We are super excited to have bagged the mandate for Design Cafe. Interior designing is a vast industry and Design Cafe has always come up with unique and out-of-the-box ideas. To be able to elevate the brand to support their rapid growth aspirations and bringing the brand positioning to life across the customer experience is an exciting challenge for us.”
Further to that, Kishore Karumbaiah, Chief Creative Officer, Langoor, said, “We look forward to using a research-led approach to identify and channelize Design Cafe’s strengths into better opportunities, not just to develop their position in the market, but also, to grow with them as a brand.”
Commenting on this association, Gita Ramanan, Founder, Design Cafe stated, “We have seen tremendous growth at Design Cafe in the past year and wanted to ensure the messaging that was reaching our customers, the DC team and our partners was in tune with our mission and vision. We are happy with Langoor’s approach and the strategy they have created which will help us capitalize the market.”