At the onset of Kolkata’s biggest festival of the year, Durga Puja – Spykar launched their brand campaign named Fast Meets Festive to target the millennials of the city.
The montage film conceptualised by Brandmovers India brings together four talented and influential faces in Kolkata – Suyasha Sengupta, a singer and musician, Chitrangada Chakraborty, an actor and photographer, Sambit Chatterjee, a drummer and musician, and Ayushman Mitra, an artist and entrepreneur.
Underlined by an edgy soundtrack, the film follows the path of these four youngsters in various corners of Kolkata as they play their music, paint their canvas, and capture poignant moments.
Filled with colours, the film goes to the very core of the festive restlessness that they create by being entirely themselves. They wear their hearts on their sleeves and the trendy Autumn-Winter collection by Spykar with panache. The collection fills a void for outdoor enthusiasts and speaks loud and clear that freedom is bold and adventurous just as the millennial of the country.
Sharing his views on the film, Sanjay Vakharia, COO Spykar, said, “We see our brand as truly young and restless which is why we wanted to associate with these four young influencers and make them our brand ambassadors. They are not only talented but also fierce, edgy, fun and of course constantly restless and hungry to create something unique with their vision. Our clothes symbolise the same spirit and they look great in them!”
Commenting on the creative strategy, Suvajyoti Ghosh, Co-Founder and Managing Director at Brandmovers India, said, “Spykar is an exuberant and youthful brand and we wanted to create a film for the festive season that would stand out. These four faces are unique and fresh and doing really well for themselves – we tried to capture them in their real habitats and bring out the essence of the young and restless brand”
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