Dentsu Webchutney wins Aditya Birla Capital’s Digital Mandate

Aditya Birla Capital's Digital Mandate

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has won Aditya Birla Capital’s Digital Mandate for two of the businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund.

The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the Digital Ecosystem.

Speaking on the association, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital said, “Dentsu Webchutney impressed us with their passion for our Brand. We are launching a new category – Money – and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone. Dentsu Webchutney has a track record of creating new frontiers. We look forward to a great partnership.”

Gaurav Soi, Executive Vice President- Growth, Dentsu Webchutney added, “It is indeed a proud moment for us to add a prestigious client such as Aditya Birla Capital to our roster. Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”

On winning Aditya Birla Capital’s Digital Mandate, Nishi Kant, EVP & Branch Head – Denstu Webchutney Mumbai elaborated, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”

About Dentsu Aegis Network India:

Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio and SVG Media.

Find all about creative, digital and media mandates in our Industry Updates section.


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