Barista Coffee Company has appointed Chimp&z Inc as their new digital media agency. The digital mandate will be handled by a dedicated and enthusiastic team based out of their Gurugram office.
Barista Coffee Company is renowned in India for their chain of espresso bars and the true Italian coffee experience it has to offer. Chimp&z Inc will be in charge of the digital media duties and be responsible for interacting with the audience online by conceptualizing a strategy that will be effective and innovative. They will also build on the existing customer base as well as reach out to a larger audience through their creative approach.
Speaking on the appointment of Chimp&z Inc, Puneet Gulati, CEO of Barista Coffee Company, said, “We are excited to bring Chimp&z Inc on board. Today, Digital is the go-to-medium to drive demand. At Barista, we have an aggressive line-up of launches and wanted an agency that not only builds & manages our social media presence but are aggressively involved in the development of various product campaigns. Innovation has always been the corner stone to our success and Chimmp&zinc have displayed this in the work they have churned out.”
Angad Singh Manchanda, co-founder, Chimp&z Inc said, “To have a great brand like Barista Coffee Company put their faith in us is anabsolute delight. We are honoured to be associated with them as their digital media agency. Being the pioneer of coffee culture in the nation, we take it as an opportunity to propel the brand’s image through ourcreative inputs. We want to make the brand more engaging on all social media platforms by providing a clear & effective strategy.”
The main focus of the agency would be to build a healthy and engaging relationship through catchy campaigns and a strong communicative approach. It would be interesting to see the newly formed partnership in action soon.