Happy mcgarrybowen has bagged the integrated communication mandate for IndiaMART following a multi-agency pitch. According to the mandate, the creative agency will work on growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.
Happy mcgarrybowen has bagged the integrated communication mandate for IndiaMART. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.
The mandate entails increasing IndiaMART’s growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.
Commenting on the appointment, Sumit Bedi, Vice President, Marketing, IndiaMART said, “We were looking for a digital-first agency to drive our integrated marketing communication plan. Apart from our SME clients, this year we are also focussing on ‘Brand Solutions’ and our new online payment gateway, ‘Pay with IndiaMART’. Happy mcgarrybowen clearly fits the bill as it understands the digital space very well. We hope that our association with the exciting team at the agency will help us create some highly engaging communication for our target audience.”
PM Praveen Das, MD – Happy mcgarrybowen, summed up the new business win by saying, “For Happy mcgarrybowen’s new arm specialising in B2B, IndiaMART is a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response. We are very happy to partner with IndiaMART to help accelerate their growth and leapfrog ahead with unconventional ideas using technology.”
The creative agency, Happy mcgarrybowen is from the house of Dentsu Aegis Network.