Ex Publicis Capital, Hemant Misra launches MagicCircle Communications

MagicCircle Communications

Hemant Misra, former CEO of Publicis Capital, launched a full-service advertising agency – MagicCircle Communications Pvt Ltd. Joining Hemant in launching the agency are Natwar Singh, ex Sr. CD Publicis, and Dheeraj Renganath, ex Unit CD Lowe.

The first business win for MagicCircle is the coveted account of MakeMyTrip, India’s leading Online Travel Agency.

Talking about the launch of MagicCircle Hemant Misra said “We believe talent needs to be entrepreneurial, free and experimental. We believe that our clients should be at the heart of advertising and brand campaigns. MagicCircle is one word because it’s a noun, not an adjective. It’s a place where Rules are suspended and reality engages with ideas to produce business results not simply great creative”

The first addition to MagicCircle’s client base is MakeMyTrip, India’s leading Online Travel agency. Till recently with Publicis, MMT has now awarded their business to MagicCicle.

Talking about this move Saujanya Shrivastava, Group CMO said, “We are excited to partner with MagicCircle as we feel Hemant and his team have their fingers on the pulse of our brands–MakeMyTrip. We have built a much-loved brand and feel we have picked the perfect partners to take our work to the next level. We look forward to working with MagicCircle to leverage their creative flair to do work that will resonate strongly with audiences across markets.”

On winning the MakeMyTrip business account Hemant added, “I am overwhelmed at the trust reposed in us by the brand. Working with MakeMyTrip is more of a partnership than a client-agency relationship. We challenge each other and endeavor to extract the best of us for every campaign. A testimony to that has been MMT’s performance as a leader and the number of awards we’ve won on advertising effectiveness, the latest being the Brand Equity Marketing Award for Best Integrated Campaign.”

Hemant is a veteran of 30 years having led iconic agencies like Mudra, JWT and Publicis. He has worked across categories and led major clients like Nestle, Samsung, McDonald’s, Electrolux, Dabur, HM, Orient Fans, Maruti Suzuki, Apollo Tyres, ONGC, HP, Lays, PepsiCo, Cremica, Intex, SpiceJet, Michelin…amongst others.

During his tenure at Publicis he was responsible for a highly successful merger of Publicis India with Capital forming Publicis Capital and subsequently integrating iStrat into the agency thereby providing clients with Brand and Digital solutions. He was instrumental in leading the Nestle business and led the creation of some path-breaking work on Maggi. Last big wins made by Hemant at Publicis were MakeMyTrip, Spicejet, Cremica, Intex and Goibibo.

MagicCircle is a full-service agency currently based out only from Gurugram.


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