KRDS Asia retains ICICI Lombard’s account for the fourth consecutive year


ICICI Lombard and KRDS Asia are all set for the fourth consecutive year of partnership. The collaboration will work towards achieving sustainable goals and brand campaigns full of digital innovations, engagements and compelled investor-education.

ICICI Lombard and KRDS Asia have extended partnership for the fourth consecutive year. With this sustained and long-term creative partnership, the brand and the agency set out for yet another year of digital innovations, engagements and compelling investor-education led digital and brand campaigns.

Commenting on the association, (quote from ICICI Lombard) “It’s been more than  three years since we initiated our business relationship with KRDS. Overall it has been a good experience with the team adding lot of value to our social media campaigns. The team is well versed with the subject matter and is able to develop interesting creatives while adhering to the timelines. Their understanding of the brand and the category helps in seamless execution while creating communication that is impactful and clear in terms of messaging.”

Also Read: KRDS Asia ropes in Parth Nagar as Country Manager

Talking about continued association, Parth Nagar – Country Head – KRDS India said, “It is always a delight to work with a brand that is a household name, resonates with the common man and is also an industry leader. Whether it is with the wellness program or their corporate social responsibility, the brand is always at the forefront of striking a chord with its customers. Having driven the brand’s digital presence for the past few years, this year, we aim to go a notch higher and with strategic digital innovations and creative content that will bind the audiences further.”