FCB Ulka awarded the integrated mandate for Tata AIA Life

FCB Ulka bags the integrated creative mandate of Tata AIA Life Insurance to its portfolio. FCB Ulka was awarded the mandate following a multi- agency pitch.

Tata AIA Life Insurance Company (Tata AIA Life) is a joint venture company, formed by Tata Sons and AIA Group (AIA). Tata AIA Life combines Tata's pre-eminent leadership position in India and AIA's presence as the largest, independent listed pan-Asian life insurance group in the world, spanning 18 markets in Asia Pacific.

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Speaking on the occasion, Rishi Srivastava, Head Proprietary channel and Marketing Tata AIA Life Insurance said, “We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB ULKA has the maturity and relevant experience to help us take our communication to the next level.”

Commenting on the win, Kulvinder Ahluwalia - President – Mumbai, FCB Ulka, said, "We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are Never Finished. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more Never Finished ideas in times to come.”

Adding, Keegan Pinto - Creative Head - FCB Ulka (West) & National Creative Director, said, "We are extremely excited to welcome Tata AIA Life to the family. This journey began on a high note with the #LoveUnconditionally campaign months ago, a campaign that I believe took a leap forward from conventional insurance advertising. Now, we have the opportunity to work

with Tata AIA Life to create a brand that pushes the envelope in the world of insurance advertising and I couldn't be more kicked."