Vodafone U launched a new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign features social media sensation, Mithila Palkar, in a web series Mithila’s SortCuts with Sorted Hai.
Connecting with the young folks, Mithila shares some interesting tips to make college life Sorted Hai. Vodafone U launched a new web series featuring the youth icon, Mithila Palkar as part of its new marketing campaign.
A series of fun yet pocket friendly tips on college life, Sorted Hai is conceptualised on a commonly used hook phrase amongst the youth. The first webisode ‘Having Friends Over’ caters to the partying needs of college students.
To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.
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Excited about the digital first campaign, Siddharth Banerjee, EVP – Marketing, Vodafone India, said, “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight, #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile savvy youth and help us engage with the college students digitally.”
Talking about the insight and creative thought Kiran Antony, ECD, Ogilvy & Mather said, “The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.