SoCheers – an End to End Marketing agency has won social mandate for India’s first comedy reality show Comicstaan – an Amazon prime original series featuring top 9 comedians in India. The account was won following a multi-agency pitch that witnessed participation from leading agencies.
As a part of the mandate, SoCheers will manage the entire social media marketing duties including social media management, ORM, digital engagement, digital video production, strategy and managing its digital content. The main objective will be to promote Comicstaan as a first of its kind reality show in the stand-up comedy scene in India.
Commenting on the win, Mehul Gupta, Co-founder & Director at SoCheers says; ‘Adding Prime Video India to our partners list is exciting & challenging at the same time. The battle for eyeballs between online video streaming giants in India is picking up steam & we are ready to bring in our A-game to showcase a differentiated marketing strategy. The partnership is extremely exciting for the possibilities & journeys we’re eager to chart out as a marketing agency.’
The official trailer launched on June 26th and the series is available exclusively to Prime members across 200 countries and territories since July 13th, 2018.