Gozoop has retained the integrated marketing duties for Dabang Delhi Kabaddi Club (DBDKC), the Delhi-based franchise of the Pro Kabaddi League, for the second consecutive year. As a part of the mandate, it has taken charge of their marketing and communication duties for Pro Kabaddi League Season VI.
DBDKC is the first team of Pro Kabaddi League to reach a million fans on social media. To further their fan base, the leading integrated marketing agency in India will be creating a range of unique activations across different channels for the club. Since the video consumption on social media has gone up significantly, Gozoop will also be focusing on developing video offerings, starting from their pre-season camp in Dehradun and extending throughout the season, ending in January 2019. The agency is also closely working on various projects with DO IT Sports, the parent company of Dabang Delhi Kabaddi Club (DBDKC) and also works with some of their other franchises in leagues such as Ultimate Table Tennis.
Also Read: WPP increases investments in India
Commenting on the association, Saumya Khaitan, CEO of DO IT Sports, said “We are thrilled to partner with Gozoop once again. Dabang Delhi is the first Kabaddi franchise to reach a million fans on social media, and we are confident Gozoop will help us achieve new milestones and reach out to more fans in the upcoming season.”
Speaking about the partnership, Ahmed Aftab Naqvi, CEO and Co-founder, Gozoop said, “We have worked with teams from almost all the sports leagues in India. When it comes to Kabaddi, we have a larger purpose, which is to popularise the game. In Dabang Delhi, we have a fantastic partner who gives us full creative liberty, which coupled with our cutting-edge innovation helps us deliver the best for the club and sports at large.”