J Walter Thompson bags Quaker Oats creative mandate

J Walter Thompson

J Walter Thompson group has bagged over 130 assignments and accounts in 2018. The latest one on board is Quaker Oats.

This was done by leveraging collaboration within the group of 3 mainline agencies (JWT, Contract and ADK Fortune), 2 Digital agencies (Mirum and HDS), Design (Design Sutra) and Shopper marketing and Events agency (Geometry Global Encompass India). The latest win is Quaker Oats. Other recent wins include Bata, D Décor, Emirates, Facebook, GSK Pharma, IndusInd Bank, Kalyan Jewellers, Reebok, Rajnigandha, Sab TV, Sling TV, Sintex, Visa, Voltas Beko, Verisign, Veeba, Wipro Consumer, to name a few.

Also Read: FCB Global names Luis Silva Dias as CEO of FCB International

Commenting on the wins, Tarun Rai, CEO, J Walter Thompson said; “Collaboration between our group companies has been key to winning these new clients. We have diverse companies in the JWT group but the fact that all the CEOs of these companies are part of my leadership team makes collaboration easier. Also, we have a single P&L, unlike some other agency groups, that I am responsible for and it allows us to be focused on providing the appropriate integrated solution to our clients. We have topped the New Business League charts last year, and we are on our way to doing the same again this year.”

J. Walter Thompson (JWT) – the world’s best-known marketing communications brand – has been reimagining the future for businesses for over 154 years. Headquartered in New York City, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 innovators and change agents. Known for our award-winning work and leading initiatives, JWT was the very first agency to air a TV commercial, the first to establish a global advertising presence, the first to rocket a candy bar into space, the first in the industry to hire a female copywriter, the first to create an amphibious prosthetic limb, and the very first to teach a computer to paint like Rembrandt. While we reimagine the future for our clients, we will continue to break new ground and revolutionize the power of our legacy through the campaigns that we create.


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