Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office.
Commenting on the association, James Munson, Managing Director – Marks & Spencer said, “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”
Marks & Spencer, with 67 stores across 30 cities in India, is one of the most accessible international fashion brands in India. For the record, Marks & Spencer signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India Pvt Ltd.
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Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India said, “We’re excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”
Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognized globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant and by Forrester as a Leader for Digital Experiences.