On the launch of its festive collection, Utsava, Tanishq released a campaign film, Tanishq Waali Diwali.
Highlighting the thought behind the collection, Tanishq launched a film that shows the different and unique cultures of our country and no matter the state they are from and the language they speak, everyone comes together to celebrate the wonderful festival of Diwali. The film shows loved ones gifting each other a piece of Tanishq – a husband and his wife, two friends, a mother and a daughter – all equally showcasing their love towards one another and celebrating a Tanishq Waali Diwali.
Speaking on the film, Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said says, “The season of Diwali is always a time for celebration, and we at Tanishq are here to celebrate it grandly with the country. We want to highlight the uniqueness of each ethnicity and yet, with different rituals for the season of lights, at the end of the day, we want to show how everyone comes together to celebrate with their loved ones. Each piece of our new collection Utsava shows delicate craftsmanship that brings out the rich heritage and culture that our country has grown in. Whether we are from the North, South, East or West, we all are proud of what our country is made of, and Tanishq is here to highlight just that.”
Hari Krishnan, President (South), Lowe Lintas said, “Whether it’s rising oil prices or falling rupee, nothing can dampen the spirit of Diwali. ‘Dilwalon ki Diwali’ is a celebration of India’s unbridled festive spirit and a tribute from Tanishq.”