MX Player appointed Tarannum Alam as Head – Agency Business. In her new role, she will be responsible for driving relationships across advertising/media agencies pan India with a focus on revenue growth for the app.
Tarannum Alam will be based out of Delhi and will report to Viraj Jit Singh – Sr. VP & Head Revenue, MX Player.
With a vast experience of over 18 years, Tarannum has worked with leading advertising agencies and managed media across categories like FMCG, Telecom, Consumer Electronics, Travel, Mobile Handsets, E-commerce and Automobile.
In her last assignment, Tarannum was with Havas Media as Executive Vice President and handled clients like Hyundai, Emirates, Voltas, Kohler among others. She started her career with McCann Erickson in the year 2000 and worked on the Nestle and L’Oreal businesses. She was also associated with Madison, Vivaki Exchange, Group M and Reliance BIG FM in the past.