Jack in the Box Worldwide bags Dermafique's digital duties

The 120 Media Collective's Jack in the Box Worldwide to manage the digital communication duties for Dermafique from ITC.

The mandate comprises all services including brand strategy, social media, search, listening and creative duties.

Jack in the Box Worldwide with its extensive digital capabilities coupled with its effectiveness in creating content for business impact, is geared up to the challenge of building the Dermafique brand completely through the digital ecosystem.

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Commenting on this, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said, “Dermafique is one of the few Indian premium skin care brands and we are thrilled to partner with them on their journey. What's especially exciting is that Dermafique is a digital first brand and we look forward to creating content that consistently delivers business impact for them.”