Bira 91 on Monday announced the appointment of Deepak Sinha as the Vice President of Marketing, India, and Global.
Sinha has worked in the marketing domain for over 14 years with companies like Pernod Ricard, MillerCoors and alco-bev start-ups across different stages of growth.
“With many more new products and markets on the horizon, Bira 91 is at pivotal state of its growth. As we scale, one of the key challenges we see is to remain fresh and relevant to a large segment of consumers and deliver consistently on our promise of flavourful and innovative beers,” said Sinha.
Hinting at the upcoming ICC partnership, he said, “It is perhaps the largest global partnership for any Indian beer brand going live this month.” He further explains that it will give the brand a tremendous platform to catalyse their ambition of becoming a fun, youthful brand for “this generation of consumers in India and across the world.”
“We are positioning ourselves for defendable market leadership over the next decade in India and meaningful execution across international markets,” said Ankur Jain, Founder and CEO, Bira 91, adding that with his thorough knowledge and experience, Sinha will help them achieve their goals. “We are delighted to have him on-board to lead the marketing team for Bira 91 across all markets,” he said.
Sinha had joined Bira 91 as Vice President, Marketing for USA in 2017 and was responsible for leading the brand through multiple product launches. Passionate about delivering impact and results, he looks forward to bringing global best practices and experiences and contribute to the organisation’s growth.