Enormous Brands wins creative account of Shapoorji Pallonji’s SD Corp

Enormous Brands

Enormous Brands has bagged the creative duties for SD Corp, a joint venture of Shapoorji Pallonji and the Dilip Thacker Group.

The agency’s Mumbai office will be handling their corporate account as well as other projects that would be undertaken by the company.

Shapoorji Pallonji has a legacy of over 150 years. It is known to create landmark buildings and constructions around the world. Some of the well known structures created by them are – the Reserve Bank of India (RBI) building, Mumbai Central station, the New India Assurance building, Brabourne Stadium,  Palace of Sultan etc.

Confirming the development, Ajay Verma, Managing Partner, Enormous Brands said, “The real estate market is getting very interesting. The requirement is to think of newer, more compelling ways of creating brand preference. Our challenge with SD corp will be just that.”

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Commenting on the win, Rajeeb Dash, Vice President, Sales & Marketing, SD Corp, said, “We are delighted to associate with Enormous and welcome them on board as our creative partner for our upcoming projects. We look forward to a fruitful relationship and are confident that they will up the ante further in capturing consumer insights for brand development and bring valuable contribution to our brand across platforms.”