New Cuffe Parade by Lodha Group urges Mumbaikars to experience #LifeAtItsBest


What is that one thing you look forward to after a long tiring day at work, in the ‘city that never sleeps’?

It’s your home – a place that’s warm and welcoming; one that helps you relax and feel comfortable.

So, what are the major aspects that come to your mind while searching for your personal abode, an apartment in Mumbai with such a busy lifestyle? Is it connectivity or distance from your workplace or the luxurious amenities? Lodha manages to capture all these insights and much more through a creative approach in their recent campaign #LifeAtItsBest.

Focussed on the experience offered by Lodha Group’s New Cuffe Parade development (NCP), the campaign features testimonials from the residents of this property. With real consumers at the forefront, the campaign builds a strong narrative highlighting Lodha NCP’s USPs such as world-class lifestyle, great connectivity, and the property being a smart investment opportunity.

One of the residents, Ambuj Agrawal, elucidated on the ease of commutation from NCP, highlighting that it takes him 20 mins to reach South Mumbai and even BKC or Chembur for work. Reaching the airport in the morning also becomes easy for him with only 20 mins of travel.

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Lodha NCP also provides respite to the corporate houses who are in search of a premium and optimum office location for their brands. Tarak Patel from GMM Pfaudler, highlighted, “This property is modern. From the connectivity point of view, this property allows us to spend less time in traffic and more in the office”.

Further, many prominent residents share their love and admiration for the place, building a creative narration.

Real-estate marketing is often focussed on highlighting offers and amenities without taking into account the people who make the property a home. With Lodha NCP, the brand not only manages to bring out the property’s USPs and offerings, but also showcases a heart-warming journey of its residents.

New Cuffe Parade has been registered via Maharashtra RERA no. P51900000629; P51900000367; P51900000314 (Applicable for part of the project); P51900000567; P51900000521; P51900015715; available at the website