He will be responsible for leading the marketing activities for Roca and Parryware in India by focusing on emerging market opportunities.
With over 25 years of leadership experience across multiple industries, Sreenivasan, popularly called as Sreeni, has superior knowledge of sanitary ware, tiles and faucets industry. Prior to joining Roca Bathroom Products, he was handling the bicycle business of TI Cycles for North, West and East Markets as National Business Head.
During his earlier stint in Parryware from the 1990s to 2010, he served as the Head of Sales & Marketing and later was instrumental in fortifying Parryware brand in India on an aggressive growth path. Under his stewardship, he championed the launch of several new products, noticeably the largest selling water-saving cistern in India ‘Slimline’, crossing one lakh monthly sales mark.
Commenting on the appointment, KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd. said, “We are glad to welcome back Sreeni as the new Head of Marketing for our Indian Operations. RBPPL today is the leading and fastest-growing Bathroom Productions Company in India. Our endeavor to provide the best of products, services & experiences to our customers is further reinforced with the induction of Sreeni into our high profile management team. With his rich experience in the category and Indian market and his deep understanding of our customer needs, we are poised to further grow aggressively and continue to lead the Indian Bathroom Industry.”