Team Pumpkin has won the Social Media mandate for &Me, a brand that focuses on the unique nutritional needs of women and solves their greatest concerns about beauty, fitness, and menstruation.
The Brand &Me is credited with launching India’s first PMS drink with a unique blend of fruits, vegetables, flowers & spices with ayurvedic super herbs and micronutrients to help in painful pre-menstrual symptoms of bloating, cramps and fatigue. It also has PCOS and Beauty related product portfolio in its collection. The Brand is a brainchild of IIT and Standford Alumnus Ankur Goyal and funded by Matrix Partners & Early-stage consumer VC Fund Sauce.
Speaking on the occasion Sheta Mittal, Co-Founder, &Me said, "&Me is the first and only dedicated women's health brand. &Me is leading the effort in driving awareness on Women’s nutritional health in India and we are excited to partner with Team Pumpkin for helping us drive engagement through innovative content. Our recently launched Campaign #Unstoppable: Inspiring and Celebrating the Unstoppable women (1 July – 27 Sep 2019), in collaboration with the team is garnering an overwhelming response. "
She further adds,"In July we featured 20 interviews with women leaders across Corporates (e.g. facebook, future group), Startup founders (e.g, Kalki, Chumbak), Sports (e.g, Rani Rampal, Captain of Indian Women Hockey team) and influencers as they shared personal journeys and untold stories of menstrual health. We are sure that Team Pumpkin’s strategies and collaboration will help us generate a powerful digital impact across social media platforms.”
The agency has been awarded the mandate following a multi-agency pitch. As a part of the mandate, Team Pumpkin will be managing the entire social media activities for the brand. The digital media responsibilities will be handled from the company’s office in Bangalore and will be supported by its offices in Mumbai and Delhi for regional requirements.
“&Me caters to the specific nutritional requirements of women, making it a path-breaking F&M brand. We will be helping &Me become the go-to nutritional source for women across the country; not only helping them build market leadership but also support the greater cause of women’s health and wellness,” said, Swati Nathani, Co-Founder & CBO, Team Pumpkin.