The agency will handle all digital communication solutions for Logitech brands, including computer and peripherals business.
Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has bagged the digital creative and media duties for Logitech India. The agency won the account following a multi-agency pitch and will service the brand from its Gurgaon office.
As part of the mandate, the agency will handle all digital communication solutions for Logitech brands, which includes the Computer and Peripherals business, Logitech G which offers high-performance gaming solutions and Ultimate Ears that has a range of wireless speaker solutions.
Commenting on the win, Ashit Chakravarty, Vice President, Dentsu Webchutney said, “This is a big win for us, and we are excited on a mandate that lets us marry media and creativity. It is a privilege to be partnering a lighthouse brand like Logitech and we see a great opportunity to do some effective and high quality work that has a lasting impact on business.”
There is a changing landscape in the way consumers are buying into these categories. Nonlinear buying journeys are presenting new and exciting challenges to engage with consumers.
Gurjot Shah Singh, Sr. Vice President and National Media Head, Dentsu Webchutney commented, “We are excited to work on full-funnel marketing solutions for an interesting and futuristic brand like Logitech. In our mandate, we will manage end to end Digital solutions with a major focus on online fulfilment. We look forward to delivering effective business results for Logitech as well as keep the brand ahead of the curve in the digital ecosystem.”