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Armed with #MyReactions, brands tweaked the reactions interface that is akin to the comments section on Instagram, optimising it for posts.
Making followers feel something is a plus for any brand over social media. The idea to engage via an emotion is one that can ensure high brand recall. However, what if you could help followers associate you with a bunch of specific feelings that are in sync with your brand identity? One of the most recent sets of trending posts that have recently become popular is the use of Instagram reaction interface to create such an effect.
When a user goes to comment on an Instagram post, they are shown a whole bunch of emoticons they can use to optimise their communication. This particular reaction interface was used by the brands to make creatives that resonate with the characteristics of their brand.
Some used lines to draw associations, while others put forth two sets of icons to do so. In some cases, unique icons were instead of those that depict a certain emotion. The use of logos and text can also be seen in some of the creatives that went live from official profiles of different brands.
Mad Over Donuts
View this post on InstagramA post shared by Mad Over Donuts (@madoverdonuts) on
The Irish House
View this post on InstagramEvery recently used emoji has a story of its own. These are ours, what’s yours? ? #MyReactions
A post shared by The Irish House (@theirishhouseindia) on
Copper Chimney
View this post on Instagram#MyReactions when I see mouth-watering North Indian food ?
A post shared by Copper Chimney India (@copperchimney_in) on
Also Read: Karva Chauth brand posts shine across the social world
Red Chillies
View this post on InstagramManma emotion jaage re! . . . #MyReactions #RedChilliesEntertainment #CreativeSpot #TrendingFormat
A post shared by Red Chillies Entertainment (@redchilliesent) on
Munchilicious
Policy Bazaar
View this post on InstagramIs it about insurance? ?? Oh Yeah! It's always about insurance.? #MyReactions
A post shared by Policybazaar (@policybazaar) on
American Tourister
View this post on InstagramA post shared by American Tourister India (@amtouristerin) on
Goodknight India
View this post on InstagramWhen #ProtectedByGoodknight, only happy moments prevail.
A post shared by Goodknight India (@goodknight.in) on
If you have spotted a #MyReactions post that we have missed, please tell us in the comments or write to as content@socialsamosa.com. We would love to augment this list!