Prior to this, Rahul Jaiswal led the growth for Myntra as Deputy Director – Category Marketing, Strategy & Operations
DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Rahul Jaiswal as Principal – E-commerce. Rahul will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. His chief mandate will be to help build a client-facing e-commerce consulting practice.
Before joining DAN Consult, Rahul has driven growth for Myntra as Deputy Director – Category Marketing, Strategy & Operations, where he led brand solutions, category marketing, and monetization, and helped scale ad revenues 3X over two years. His previous stints include managing distribution strategy at Star TV and consulting engagements with Fortune 1000 clients across Europe, UK & North America.
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On his new role at DAN Consult, Rahul said, “DAN Consult is placed very well to leverage proven group synergies and bring a complete suite of new business solutions to the market. I am very excited to join DAN, realize this setup, and help businesses scale in the E-commerce sector.”
Lalit Bhagia, CEO, DAN Consult said, “Rahul’s rich experience in E-commerce will be invaluable to us. With Rahul coming on board, we look forward to helping brands, retailers and e-commerce platforms help scale their business. We already have some large clients where we are leading E-commerce strategy and growth, Rahul’s expertise here would be deeply valued. Rahul has been building brand partnerships via ad-sales and marketing, growing category revenues by multi-channel marketing interventions, and leading strategy and operations to build and monitor effective ad inventory (supply) that drives demand for ad monetization, and conversion and ROI for brands and categories.”