How Dove Men+Care Campaigns got masculinity right

Dove Men+Care Campaigns
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Let’s celebrate the essence of men and a brand that best represents this true essence. Catch sight of the Dove Men+Care Campaigns.

The brand’s strategy is carved with the essence of ‘care’ & ‘real’. And most of the Dove Men+Care Campaigns adhere to this notion and portray it meticulously with the brand’s tone.

Dove Men+Care, one of Unilever’s arms that offers men’s grooming products, stands out in this sector with their advertising by highlighting the contributions of men to their community, family, marriage, and childcare.

Men Centric Campaigns have gradually contributed to the transformation of the traditional image of men, and Dove Men+Care is one of the contributors to this transformation.

The promotion of their products with subtle but ideal product integrations maintain an apt brand connect. Also, they do not shy away from putting their product integration in the backseat, when a campaign has to be treated as a piece of content that represents an initiative.

Nearly most of the campaigns catch men in their candid moments. Moments when they are themselves and not the preconceived image of themselves. This is demonstrated with campaigns such as ‘It’s More Than a Shave’ and ‘Celebrate Men Who Are There to Care’.

It’s More Than a Shave

Celebrate Men Who Are There to Care

These campaigns also redefine the adjectives that ‘all men should be’. For instance, ‘Care Makes A Man Stronger’ challenges societal presumptions of ‘being strong’.

Care Makes A Man Stronger

The brand has kept the idea of ‘care’ at the centre of their communication and not just their name. The series of messages communicated revolves around this single idea.

Also Read: Men Centric Campaigns that show a man as a Human and not a Heman

Inspiring the upcoming generations of men is also observed with their various initiatives such as ‘For Coach’, ‘Trusted To Protect’ and ‘#DearFutureDads’.

For Coach

Trusted To Protect

#DearFutureDads

Along with the earnest communications that convey the responsible side of men, they also portray men as who they are (without shaming them) with campaigns such as ‘Not Moisturizing’ and ‘Real Antiperspirant Reviews from Real Guys’.

Not Moisturizing

On the whole Dove Men+Care Campaigns, imbue the men that all boys would want to grow up to become, along with promoting their products whilst communicating diligent messages.

A few other campaigns that stand out are…

Real Winners Care

Calls For Dad

Pledge for Paternity Leave

Head Coach Jay Wright


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