The mandate was acquired after multi-agency pitches and involves social media content creation, digital media planning, and buying.
Gurugram Headquartered – Social Cloud Ventures Pvt. Ltd. (SCVPL) a phygital marketing and content management company bagged the digital mandate for JK Cement Ltd. – one of India’s oldest and legendary cement brands.
The mandate was acquired after various multi-agency pitches, including several rounds of presentations. It involves social media content creation, digital media planning, and buying.
Shivapriya Iyer – Corporate Communication, JK Cement Ltd., also commented on the mandate, “We are glad to award the digital mandate of JK Cement to Social Cloud Ventures. As a brand that not only has a rich legacy but has also kept itself relevant with the changing dynamics in the communication space. We have always gone the extra mile to establish a connect with all our stakeholders and widen our reach.
The brand has garnered a lot of engagement and support on social media platforms. With this collaboration, we look forward to creating a distinct identity for the brand in the social media and digital space with some out of the box, engaging and high recall content and campaigns.”
Sharing his delight upon bagging the digital mandate of JK Cement Ltd., Nipun Arora, Founder & Director of Marketing, Social Cloud Ventures Pvt. Ltd., said “Team SCVPL is really excited to conceptualize and launch the ‘#YehPuccaHai’ campaign for JK Cement Ltd. The campaign will focus on JK’s grey cement portfolio and justifies the company’s flagship grey cement brand – JK Super Cement’s core brand values i.e.; Strength, Consistency, Durability, and Safety.”
Adding to the same, Sangeet Jaiswal, Founder & Director Technology, Social Cloud Ventures Pvt. Ltd. said, “At SCVPL we always focus on innovating the customer outreach and engagement strategy with the use of technology.
With our proprietary AI-based social media technological tools, we aim to considerably reduce customer acquisition and engagement costs and deliver at least 0.4 x more value from the digital media spends. We are also planning to deploy NLP enabled chatbots for bringing in phygital engagement and convert each bag of cement into a communication flyer reaching out to the final customers.”