A look at Cannes Lions Social & Influencer category winners 2018

Aishwarrya Chakraverty

12 Mar 2020 00:00 IST

Updated On 12 Mar 2020 04:57 IST

New Update

Cannes Lions 2018 Social & Influencer Campaigns

This article explores Cannes Lions Social & Influencer category winners 2018, taking a look at the campaigns that dominated the digital industry, globally.

Touted to be a moment of change by Diana O'Brien, Global Chief Marketing Officer at Deloitte, 2018 witnessed sustainability, influencers, and digital as a few key trends in Cannes Lions. 2018 was also the year that saw the introduction of the Social & Influencer category to the platter. Cannes Lions Social & Influencer category winners 2018 includes a number of big campaigns and names.

The inclusion of the Social & Influencer at Cannes Lions in 2018 established that digital could not be ignored. With 2,027 entries, a total of 67 Social influencer Lions were awarded.

From Nike's 'Nothing Beats a Londoner' by Wieden+Kennedy, London that won the Grand Prix to 'Exclusive The Rainbow' by DDB, Chicago that won a Lion in the Food & Drinks sector, campaigns raised eyeballs with heartwarming and strong messaging.

Nike's Nothing Beats a Londoner was appreciated and saw sports stars and celebrities posting individual screens on Instagram and linking them to the next competitor. They showcased levels of engagement, social reach, and commercial success.

Social Samosa takes you through Cannes Lions Social & Influencer category winners of 2018.

Also read: All you need to know Cannes 2019 Social & Influencers winners

1. Nothing beats a Londoner

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Agency: Weiden+Kennedy
Brand: Nike
Category: Multi-platform Social Campaign, Consumer Durables, Single Country Campaign, Audience Targeting/Engagement, and Brand Storytelling
Awards: Grand Prix, 2 Gold Lions, 2 Silver Lions

2. Google Home of the Whopper

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Agency: David, the agency
Brand: Burger King's Whopper
Category: Emerging platforms
Award: 1 Gold Lion

3. FIFA 18 more than a game

Agency: Adam & Eve, DDB
Brand: EA Sport's FIFA 18
Category: Leisure, Multi-platform Social Campaign
Award: 1 Gold Lion, 1 Silver Lion

4. Candide Thovex: Ski The World

Brand: Audi Quattro 2
Category: Social Video and Content Creation, Automotive
Award: 2 Gold Lions, 1 Silver Lion

5. DUNDEE: The Son Of A Legend Returns Home (Trailer 1)

Agency: Droga5
Brand: Tourism Australia
Category: Reach & Impact, Multi-platform social campaign, and Travel, Social Video
Award: 3 Gold Lions, 1 Silver Lion

6. Exclusive the Rainbow Announcement

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Agency: DDB Chicago
Brand: Wrigley's Skittles
Category: Food & Drink, Brand Storytelling, Multi-platform Social Campaign
Award: 1 Gold Lion. 2 Bronze Lions

7. To The Last Tree Standing

Agency: Ogilvy Group Poland
Brand: Greenpeace Poland
Category: Content Placement, Innovative Use of Community, Social Purpose, Not-for-profit / Charity
Award: 1 Gold Lion and 3 Bronze Lions

8. Welcome to @Apple

Agency: TBWA\Media Arts Lab
Brand: Apple
Category: Co-creation & User Generated Content
Award: 1 Gold Lion

9. Talk Social to me

Agency: VMLY & R
Brand: Wendy's community management
Category: Community Building & Management, Real-time Response
Award: 1 Gold Lion and 1 Silver Lion

10. The Talk

Agency: BBDO New York
Brand: Proctor & Gamble
Category: Corporate Social Responsibility (CSR) / Corporate Image
Award: 1 Silver Lion

11. The most German supermarket

Agency: Jung von Matt/Alster
Brand: VIELFALT KAMPAGNE
Category: Retail, Social Purpose
Awards: 1 Silver Lion and 1 Bronze Lion

12. Dilly Dilly

Agency: Wieden + Kennedy
Brand: Bud Light
Category: Food & Drink
Awards: 1 Silver Lion

13. Live Looper

Agency: BBDO New York
Brand: Downtown Records
Category: Content placement, Innovative Use of Community, Social Video, Media / Entertainment
Award: 1 Silver Lion, 3 Bronze Lions