A look at Cannes Lions Social & Influencer category winners 2018

Cannes Lions 2018 Social & Influencer Campaigns

This article explores Cannes Lions Social & Influencer category winners 2018, taking a look at the campaigns that dominated the digital industry, globally.

Touted to be a moment of change by Diana O’Brien, Global Chief Marketing Officer at Deloitte, 2018 witnessed sustainability, influencers, and digital as a few key trends in Cannes Lions. 2018 was also the year that saw the introduction of the Social & Influencer category to the platter. Cannes Lions Social & Influencer category winners 2018 includes a number of big campaigns and names.

The inclusion of the Social & Influencer at Cannes Lions in 2018 established that digital could not be ignored. With 2,027 entries, a total of 67 Social influencer Lions were awarded.

From Nike’s ‘Nothing Beats a Londoner’ by Wieden+Kennedy, London that won the Grand Prix to ‘Exclusive The Rainbow’ by DDB, Chicago that won a Lion in the Food & Drinks sector, campaigns raised eyeballs with heartwarming and strong messaging.

Nike’s Nothing Beats a Londoner was appreciated and saw sports stars and celebrities posting individual screens on Instagram and linking them to the next competitor. They showcased levels of engagement, social reach, and commercial success.

Social Samosa takes you through Cannes Lions Social & Influencer category winners of 2018.

Also read: All you need to know Cannes 2019 Social & Influencers winners

1. Nothing beats a Londoner

  • Agency: Weiden+Kennedy
  • Brand: Nike
  • Category: Multi-platform Social Campaign, Consumer Durables, Single Country Campaign, Audience Targeting/Engagement, and Brand Storytelling
  • Awards: Grand Prix, 2 Gold Lions, 2 Silver Lions

2. Google Home of the Whopper

  • Agency: David, the agency
  • Brand: Burger King’s Whopper
  • Category: Emerging platforms
  • Award: 1 Gold Lion

3. FIFA 18 more than a game

  • Agency: Adam & Eve, DDB
  • Brand: EA Sport’s FIFA 18
  • Category: Leisure, Multi-platform Social Campaign
  • Award: 1 Gold Lion, 1 Silver Lion

4. Candide Thovex: Ski The World

  • Brand: Audi Quattro 2
  • Category: Social Video and Content Creation, Automotive
  • Award: 2 Gold Lions, 1 Silver Lion

5. DUNDEE: The Son Of A Legend Returns Home (Trailer 1)

  • Agency: Droga5
  • Brand: Tourism Australia
  • Category: Reach & Impact, Multi-platform social campaign, and Travel, Social Video
  • Award: 3 Gold Lions, 1 Silver Lion

6. Exclusive the Rainbow Announcement

  • Agency: DDB Chicago
  • Brand: Wrigley’s Skittles
  • Category: Food & Drink, Brand Storytelling, Multi-platform Social Campaign
  • Award: 1 Gold Lion. 2 Bronze Lions

7. To The Last Tree Standing

  • Agency: Ogilvy Group Poland
  • Brand: Greenpeace Poland
  • Category: Content Placement, Innovative Use of Community, Social Purpose, Not-for-profit / Charity
  • Award: 1 Gold Lion and 3 Bronze Lions

8. Welcome to @Apple

  • Agency: TBWA\Media Arts Lab
  • Brand: Apple
  • Category: Co-creation & User Generated Content
  • Award: 1 Gold Lion

9. Talk Social to me

  • Agency: VMLY & R
  • Brand: Wendy’s community management
  • Category: Community Building & Management, Real-time Response
  • Award: 1 Gold Lion and 1 Silver Lion

10. The Talk

  • Agency: BBDO New York
  • Brand: Proctor & Gamble
  • Category: Corporate Social Responsibility (CSR) / Corporate Image
  • Award: 1 Silver Lion

11. The most German supermarket

  • Agency: Jung von Matt/Alster
  • Brand: VIELFALT KAMPAGNE
  • Category: Retail, Social Purpose
  • Awards: 1 Silver Lion and 1 Bronze Lion

12. Dilly Dilly

  • Agency: Wieden + Kennedy
  • Brand: Bud Light
  • Category: Food & Drink
  • Awards: 1 Silver Lion

13. Live Looper

  • Agency: BBDO New York
  • Brand: Downtown Records
  • Category: Content placement, Innovative Use of Community, Social Video, Media / Entertainment
  • Award: 1 Silver Lion, 3 Bronze Lions

14. The Worst Song in the World

  • Agency: Rosapark
  • Brand: Monoprix
  • Category: Social Video
  • Award: Silver Lion

15. World’s most successful recruitment video– recheck

  • Agency: Ogilvy New Zealand
  • Brand: NZ Police
  • Category: Single country campaign
  • Award: 1 Silver Lion

16. The Neymarless Sponsorship

  • Agency: Almap BBDO
  • Brand: Gol Linhas Aereas
  • Category: Partnerships, Single Country Campaign
  • Award: 1 Silver Lion, 1 Bronze Lion

17. Goiko Grill Hungry Friend

  • Agency: VMLY&R Paris
  • Brand: Goiko grill
  • Category: Low Budget / High Impact Campaign, Food & Drink, Partnerships
  • Award: 1 Silver Lion, 2 Bronze Lions

18. Now this x Samsung Unframed

  • Agency: R/GA
  • Brand: Samsung Gear
  • Category: Social Video
  • Award: 1 Silver Lion, 2 Bronze Lions

19. TV Doctors of America – Season 2

  • Agency: McCann Worldgroup
  • Brand: CIGNA
  • Category: Multi-platform Social Campaign
  • Award: 1 Bronze Lion

20. The Most Eligible Bachelor

  • Agency: Ogilvy & Mather Africa
  • Brand: Tinder’s Ol Pejeta Conservancy
  • Category: Audience Targeting / Engagement Strategies
  • Award: 1 Bronze Lion

21. The Rock x Siri Dominate the Day

  • Brand: iPhone 7
  • Category: Multi-platform Social Campaign
  • Award: 1 Bronze Lion

22. Uk Shona Kwelanga

  • Agency: King James
  • Brand: Sanlam
  • Category: Emerging Platforms
  • Award: 1 Bronze Lion

23. Creativity Gets You Noticed

  • Agency: 72andSunny
  • Brand: Adidas
  • Category: Partnerships
  • Award: 1 Bronze Lion

24. Together #WePlayStrong

  • Agency: FCB Inferno
  • Brand: UEFA
  • Category: Multi-platform Social Campaign
  • Award: 1 Bronze Lion

25. First Responders

  • Agency: McCann Worldgroup
  • Brand: Verizon
  • Category: Brand Storytelling, Consumer Services
  • Award: 2 Bronze Lions

26. A/R Jordan

  • Agency: R/GA London + R/GA Los Angeles
  • Brand: Jordan
  • Category: Consumer Durables
  • Award: 1 Bronze Lion

27. #wtfronaldo

  • Agency: AlmapBBDO
  • Brand: Snickers
  • Category: Partnerships
  • Award: 1 Bronze Lion

28. Music Liberates Music

  • Agency: BBDO New York
  • Brand: Bacardi X Major Lazer
  • Category: Sponsorship & Brand Partnership, Partnerships, Food & Drinks
  • Award: 3 Bronze Lions

29. 11 Herbs & Spices

  • Agency: Wieden + Kennedy
  • Brand: KFC
  • Category: Innovative Use of Community
  • Award: 1 Bronze Lion

30. Super Promo Noblex

  • Agency: DAVID The Agency
  • Brand: Newsan’s Noblex
  • Category: Consumer Durables
  • Award: 1 Bronze Lion

31. @Seelikemenna

  • Agency: Saatchi & Saatchi Los Angeles
  • Brand: Toyota
  • Category: Partnerships
  • Award: 1 Bronze Lion

32. Adobe Make the Cut (Film Case)

  • Agency: Saatchi & Saatchi Los Angeles
  • Brand: Toyota
  • Category: Partnerships
  • Award: 1 Bronze Lion

33. Loser’s Paradise

  • Agency: Host Havas
  • Brand: Air New Zealand
  • Category: Audience Targeting / Engagement Strategies
  • Award: 1 Bronze Lion

34. Giforade

  • Agency: VMLY&R
  • Brand: Gatorade
  • Category: Food & Drink
  • Award: 1 Bronze Lion

35. The Wentworth rat

  • Agency: Mindshare Australia
  • Brand: Wentworth
  • Category: Emerging Platforms
  • Award: 1 Bronze Lion

36. Built-in pins

  • Agency: 22squared
  • Brand: The Home Depot
  • Category: Retail
  • Award: 1 Bronze Lion

37. Buying Greenie

  • Agency: McKinney
  • Brand: CarMax
  • Category: Real-time Response
  • Award: 1 Bronze Lion

38. Dream On

  • Agency: MOSAIC
  • Brand: Budweiser
  • Category: Content Creation
  • Award: 1 Bronze Lion

39. Little Casanova

  • Agency: Jungle Creations
  • Brand: Yoti
  • Category: Social Video
  • Award: 1 Bronze Lion

40. Football Decoded

  • Agency: McCann London
  • Brand: Xbox / Fifa 18
  • Category: Sponsorship & Brand Partnership
  • Award: 1 Bronze Lion

41. Burger King Stories Ordering

  • Brand: LOLA MullenLowe
  • Category: Innovative Use of Community, Retail
  • Award: Shortlist

Comments