Reebok India in collaboration with 22feet Tribal Worldwide has launched a home workout series to enable people to stay committed to fitness during social distancing.
The #WorkOUTfromHome videos on Instagram are a series of virtual tutorials for home workout by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora, and Reebok India’s certified trainers. These videos are a mix of core strengthening, HIIT, pilates, yoga, and stretching.
The series remains multifaceted from Katrina Kaif performing a full-body workout routine, Malaika Arora doing a power yoga sequence or Shivoham exercising with household items, making it adaptable to anyone who is #committedtofitness. With this series, Reebok intends to go past product innovation and establish itself as an enabler in the journey of fitness.
Talking about the thought behind the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal WW said, “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action.”
He adds, “As a brand that shapes the culture of fitness, it seemed natural to evolve the day to day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity & can help resist/break the chain of transmission.”