The BlueBeans appoints Dhiraj Jindal as Strategy Head

BlueBeans Strategy Head

Dhiraj Jindal will lead the strategy domain for the agency’s existing and new client mandates.

Working closely with the management team as The BlueBeans Strategy Head, he shall also be responsible for overall brand strategy and video production.

Dhiraj comes with 10 years of industry experience and has worked with agencies like Redifussion Y&R, Mudra Communications, DIgitasLbi (Publicis Groupé́), and RepIndia in the past. As a co-founder of Mamdobaji Films, his production Studio based in Delhi, he specializes in visual strategy and film production with the digital tools to create a brand voice.

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Welcoming Dhiraj on board, Nikita Burman, Co-Founder TBB said, “We’re elated to have Dhiraj onboard. With his diverse experience and a strong belief in ‘Chaos Creates Order,’ I believe we will together bring out some really exemplary work for our clients. At The Bluebeans, we are working towards a strategy and consulting community that is contemporary – one that can drive the brand narrative of our clients on digital and take an integrated approach, provide clutter-breaking strategies that question the status quo.”

Dhiraj Jindal, Strategy Lead TBB added “The role of strategy within the digital solutions ecosystem is evolving.  I am excited to be a part of the TBB family with its unique creative culture and an amazingly talented bunch of people. With a strong urge to disrupt the mundane and bring out something new and refreshing, I look forward to helping brands grow and thrive. Utilizing the breakthrough power of strategic creativity, we will drive some great consumer experiences on digital.”

With over 5 years of experience across verticals, BlueBeans Digital Marketing works with brands like Pearson Education, HCL Foundation, The Westin, JW Marriot, and Frozen Bottle among others.


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