As per the mandate, Chimp&z Inc will handle social media marketing, media planning & execution, creative strategy, and PR for AceTute.
AceTute, an EdTech startup by Theseus Global (Education) Ltd has awarded its branding, creative and digital mandate to Chimp&z Inc, post a multi-agency pitch. The agency will act as a launchpad for the product in India by providing technology and digital marketing solutions. The account will be handled from the agency’s headquarter in Mumbai.
The mandate consolidates the responsibility of creating brand strategy and building the technology for the product from scratch. Chimp&z Inc will design and develop the website and mobile application for the EdTech start-up, which will be launched in June 2020. Furthermore, the mandate demands the digital-first agency to perform social media marketing, media planning & execution, creative strategy, and public relations for the brand.
Dr Dominic Shellard, Founder and CEO, AceTute, said, “AceTute is the fusion of the very best of Indian and British education and I am delighted and honoured that we are partnering with the inspirational agency, Chimp&z Inc, to bring high quality 1-2-1 online tutorials to the most dynamic country in the world. EdTech was the future before March 2020, but its role is now absolutely essential to educational success, growing economies, and a safer world. We could not have found a better digital partner in Chimp&z Inc to fulfil our aspirations and revolutionize EdTech.”
Commenting about the partnership, Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said, “AceTute is not just another win for the agency. It is an opportunity for us to think holistically for a brand and get it ready for a digital-first economy. Together with the visionary team at Theseus Global (Education) Ltd, we aim to create a product which not only delivers to the objective but also leaves a memorable experience behind for its consumers. We plan to create a strong player in the education sector of the country and look forward to launching the product on a global platform soon.”