• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets
  • Movie Marketing

Powered by :

You have successfully subscribed the newsletter.
banner
banner
Campaign Spot

Ariel brings back #ShareTheLoad, runs social media challenge

author-image
Social Samosa
15 Jun 2020 00:00 IST
Updated On 15 Jun 2020 05:23 IST

Follow Us

New Update
#ShareTheLoad campaign

Amidst the pandemic, Ariel attempts to incentivise men into contributing towards household chores with the latest leg of #ShareTheLoad campaign.

Ariel, through its latest #ShareTheLoad campaign video, aims at conveying the message: What we learn in crisis will help in times of comfort. When we share the load, we multiply the love. It is a reminder of how in times of crisis family members have all come together to work as a unit and share the load of household chores. The film is a throwback to the last 5 years of efforts the brand has put in furthering this cause by raising pertinent conversations, as it brings back all its past editions.

In an attempt to highlight real-life stories around the theme, Ariel also came up with a challenge called #ShareTheLoadstar. The initiative was incentivised with a promise that the winner would in a washing machine. Several influencers and consumers paid heed to the call and shared pictures of men and children helping with household chores.

View this post on Instagram

#Repost @ariel.india (@get_repost) ・・・ *****Contest Alert***** Stand a chance to win a Whirlpool washing machine and Ariel Hampers! All you have to do is: 1. Upload a picture of you sharing the load 2. Tag and follow @ariel.india 3. Use #ShareTheLoadStar 4. Nominate 3 friends to do the same What are you waiting for? #ShareTheLoad and participate now! T&C apply: Link in bio . . #ShareTheLoad #ShareTheLaundry #EqualChore #EqualPartnership #HouseholdChores #Laundry #Chores #Whirlpool #WashingMachine #Hampers #Ariel #Contest #ContestAlert #Participate #Prizes #ArielIndia join friends

A post shared by Anita Maurya (@anitamaurya26) on Apr 16, 2020 at 3:45am PDT

Become a #ShareTheLoadStar! Participate today and stand a chance to win a Whirlpool washing machine!
.
.#WorkFromHome #WorkForHome #ShareTheLoad #ShareTheLaundry #EqualLaundry #EqualChores #HouseholdChores #EqualPartnership #ContestAlert #Prizes #Participate #Ariel #ArielIndia pic.twitter.com/wOpSd8Qdxu

— Ariel India (@ArielIndia) May 4, 2020

Also Read: Uber calls on all riders to prioritize safety in ‘Safer For Each Other’ campaign

View this post on Instagram

#ShareTheLoadStar #ShareTheLoad @ariel.india My little bundle of joy sharing my load. I do brooming, he does dusting. I do laundry he helps me. He helps me in making the pillow covers. When he got to know about lockdown and that the maid will not come., He came.and said mumma , don't worry I'll help u, else you'll get tired. It's not just about sharing the load, it's about how much he loves me and concerned about me. After sharing my load when he wrap his arms around me, I feel like I've conquered the world. My little munchkin, you share my load. Everything will be fine, just the temporary hold. @seema_.22 @mun_wanderlust @bnasalpooja0007 @bhoomikaaaaa_17

A post shared by Mamta poonam Gupta (@guptamm1) on Apr 13, 2020 at 8:35am PDT

View this post on Instagram

@ariel.india Sharing the Load by helping my wife in washing clothes ? ? ? ? ?‍❤️‍? #sharetheload #sharetheloadstar

A post shared by Sagar Khosla (@skhosla72) on Apr 13, 2020 at 1:49am PDT

One of the key moments in the dissemination of the message was the photo shared by Ranveer Singh, promoting this campaign among his social media followers. With the post, he wishes to encourage all fathers, sons and husbands to contribute at home, he writes.

View this post on Instagram

To share a home, means to #ShareTheLoad. It shouldn’t be just one person’s responsibility to do everything. Start with an easy chore like laundry, and go for it ! @ariel.india and I want to encourage all fathers, sons, husbands to contribute at home. #ShareTheLaundry #ShareTheLoad

A post shared by Ranveer Singh (@ranveersingh) on Jun 11, 2020 at 6:45am PDT

Commenting on the Movement, Sharat Verma, CMO, P&G India, and Head, Fabric Care Indian Subcontinent, said, "With laundry at its centre, we have always encouraged men to take up household chores and the crisis only helped us to deeply establish it as a norm. More and more men have joined the league of being equal partners. Ariel wants to move us all from intent to action by urging them to #ShareTheLaundry and take the first step towards #ShareTheLoad."

#ShareTheLoad campaign timeline

  • 2015: Brand draws attention to uneven distribution of domestic chores with 'Is laundry only a woman's job?'
  • 2016: The campaign focuses on fathers and how prejudices are passed down from one generation to the next with 'Dads Share The Load' movement.
  • 2019: Sons Sons The Load campaign is used to question the parents: Are we teaching our sons what we are teaching our daughters?”
  • 2020: Ariel highlights the impact of the unequal division of chores on the number of hours women are able to sleep.
P&G Ariel #ShareTheLoad sarat verma p&g sarat verma ariel sarat verma #sharetheloadstar household work
Related Articles
Read the Next Article
Latest Stories
banner
banner
banner
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!