Charu Malhotra Bhatia to be VP Marketing at Brilloca

Charu Malhotra Bhatia

Before being hired as VP Marketing by Brilloca Limited, the makers of Hindare, Charu Malhotra Bhatia has worked at Somany Ceramics.

Dynamic marketing professional with over 20 years of managing marketing and sales functions across sectors like FMCG, banking, and building material industry, Charu Malhotra Bhatia has played a pivotal role in growing brand equity and leading all aspects of brand strategy at her last stint at Somany Ceramics. Now, she has been appointed as VP, Marketing at Brilloca Limited.

“We are nothing without our people. I am excited to welcome Charu to the Brilloca family who believes in our vision. Charu is adept at setting the groundwork for brand transformation & rejuvenation and we look forward to realigning and reinforce the brand imagery and leadership to make it more relevant to the current times.” said Sanjay Kalra, CEO, Bath Products and Tiles, Brilloca Limited.

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In her new role, she would be overseeing the entire marketing gamut for the iconic bathware brand HINDWARE along with steering the new age, super-premium brand ALCHYMI, and the luxury brand QUEO.

Brilloca offers a range of bathware products that cater to a wide cross-section of the customers with a portfolio of brands such as Queo – the luxury brand, Alchymi – the super-premium brand, Hindware Italian Collection and Hindware – the premium brands and H-Vitreous and Benelave- the mass segment brands. Brilloca also houses ‘TRUFLO by Hindware’, plastic pipes and fittings business that comprises PVC, CPVC, UPVC and SWR pipes catering to the building segment. The company recently forayed into the premium and super-premium tiles business with the brand ‘Neom- Neo modern Tiles by Hindware’.