Social Media News Round-Up: Voice Tweets, Pinterest Story Pins & more

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.

Social Samosa brings you all the latest Social media news, platform updates, and trends dominating the digital ecosystem.

Social media news this week was dominated by Twitter launching the option for users to share Voice Tweets, Snapchat launching Snap Focus for advertisers, TikTok explaining it's recommendation system and more.

Snapchat launches Snap Focus for advertisers

Snapchat has rolled out a learning portal for advertisers with resources and courses to attain user insights, build brand strategy, streamline media planning, and get certified. Read more here.

Testing: Voice Tweets on Twitter

Twitter is enhancing ‘voice out your opinions’ with a new capability for users to Tweet their voice recordings. Read more here.

All you need to know about Snapchat Lens Web Builder for brands

Snapchat has launched Lens Web Builder, a web-based augmented reality (AR) Lens ad production tool, for brands and businesses. Read more here.

Facebook updates: Voting Information Center & new options for Parenting Groups

Ahead of the US elections, Facebook is trying to keep voters informed. On the domestic front, they are trying to make parenting conversations easier. Read more here.

Twitter backs efforts to quell the rise in domestic violence

People in India searching for ‘domestic violence’ related keywords will be directed to relevant information from the Ministry of Women and Child Development and National Commission for Women by Twitter as a Search Prompt. Read more here.

Testing: Twitter emoji reactions, Discover Lists, & more

Twitter has been testing including more reactions for Tweets to express more emotions, a way to discover new Lists from verified outlets and Twitter Moments, and more. Read more here.

Testing: Pinterest Story Pins

Pinterest has rolled out Story Pins, a way to share information about a recipe or a craft, in the testing phase. Read more here.

Snapchat rolls out two new filters to add or remove facial hair

Snapchat launches new lenses where the users can try on new, virtual hair looks – with or without a beard, in a snap. Read more here.

YouTube tests shoppable ads

YouTube is experimenting with making video ads more shoppable by adding buttons such as ‘Shop Now’ that opens a carousel of products. Read more here.

TikTok explains algorithm behind recommendations

Follower count and previous high-performing videos are not direct factors in the TikTok system that powers the recommendations #ForYou. Read more here.