The account was bagged after a multiagency pitch to elevate brand awareness about TATA Shop Share Smile amongst TATA employees, taking the creative & social media route.
Shop Share Smile is a special program for all TATA employees and the channel partner of a TATA Group company in India wherein employees, the family & friends they refer and the channel partners can avail offers from various participating group companies. Liqvd Asia will be responsible for a comprehensive creative & social media strategy that would focus on building awareness and more engagement on the initiative.
The mandate will be handled out of Liqvd Asia’s Mumbai office. It includes 360-degree social media management, maintenance and upscaling of the various social media handles and up the game of creative management.
Tanushree Radhakrishnan, COO Liqvd Asia said, “TATA is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at they have entrusted us with this task and we are confident of putting our best foot forward.”
"It's a fantastic win. We are honoured and proud to have a TATA group company in our client portfolio. We are confident of delivering our best of services and out-of-the-box solutions to TATA Shop Share Smile," added Purnima Kathuria Bhambri, National Brand Strategy Head Liqvd Asia.