/socialsamosa/media/post_banners/0qYmL7Q80GJVSVbNib1B.jpg)
It started as a Twitter trend, with users depicting how their relationships started, and how it's going and now #HowItStarted brand posts are surfing on this topical wave.
A few days ago Twitter users began sharing screenshots of the messages where it all began, and a picture of themselves with the significant other in the present. Soon #HowItStarted caught up with more users, with Tinder India being one of the first brands tapping the trend, followed by more brand posts.
Brands have used the format in different contexts, several are just plain fun, but several also fuse product integrations, to increase brand awareness in a light-hearted language.
Disney+ Hotstar, MTV Beats, and more brands poke fun at how 2020 had started and how it's going now. Brands from the F&B sector, such as Faasos, McDonald's India, and more share how the relationship with food starts and how it goes on.
More brands tap variations of the trend and relate with it in a casual manner.
Also Read: Mirzapur brand posts are here to personally increase engagement
Disney+ Hotstar
View this post on InstagramJohnny Johnny Yes Papa Loving 2020? No Papa #HowItStarted #HowItsGoing
A post shared by Disney+ Hotstar (@disneyplushotstar) on
inresto
WhiteHat Jr
View this post on InstagramA post shared by WhiteHat Jr (@whitehatjr) on
Tinder India
View this post on InstagramDrop your best quarantine icebreakers ?
A post shared by Tinder India (@tinder_india) on
McDonald's India
Beardo
View this post on InstagramWe all have that one friend who grew into a Beardo in 2020! Tag him ? #Beardo #HowItStarted #2020
A post shared by Beardo (@beardo.official) on
Sony Music South
Disney India
View this post on InstagramWelcome to the home of #HappyEndings. ?? #HowItStarted
A post shared by Disney India (@disneyindia) on
Justdial
TrulyMadly
View this post on InstagramA post shared by TrulyMadly (@thetrulymadly) on
Sony Pictures Networks
View this post on InstagramA post shared by Sony Pictures Networks (@sonypicsprodns) on
MTV Beats
Kesh King
Huggies India
Nick India
View this post on InstagramA post shared by Nick India (@nickindiaofficial) on
Itminaan Biryani
View this post on InstagramSo delectable, you'll lick the Biryani pot clean in a jiffy! #ItminaanBiryani #howitstarted
A post shared by Itminaan Biryani (@itminaanbiryani) on
If we have missed out on any of your favorite #HowItStarted brand posts, write to us at content@socialsamosa.com or let us know in the comments below.