#BuildingResilience: Microsoft celebrates India’s spirit of being unstoppable with new ad film

Building resilience campaign

The film puts a spotlight on how people across the country have shown everyday resilience in meeting the challenges that this year has brought.

Microsoft India released its first holiday ad film, Hum Rukna Nahi Jaante, celebrating the resilience of the human spirit. The film is part of Microsoft India’s #BuildingResilience campaign, launched in September this year to share inspirational stories of transformation across industries, organizations, and individuals, driving a conversation around what it takes to thrive in this environment.

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The film blends five heartwarming everyday scenarios, focusing on how technology empowers people to do more every day. Whether it is helping a young sports aspirant continue with coaching remotely or supporting an elderly person to make online payments in a trusted and secure way, to enabling entrepreneurs to keep their businesses moving in a remote world and supporting people with disabilities to fully participate in society, technology enables inclusion for all.

Speaking about the film, Hitu Chawla, Chief Marketing Officer, Microsoft India, said, “The last few months have shown us the possibility of extremes. On one side are the challenges brought on by the pandemic, and on the other are the inspirational stories of fighting back and transformation. It’s extraordinary how people and organizations across the country have met the challenge with resilience and innovation, using technology to respond, rebound, and reimagine a new world order. Our brand film celebrates this spirit of everyday resilience and the role our technology plays in empowering every person and every organization to achieve more.”