Two campaigns have been created by Imarti Media for RenewBuy to communicate the brand’s proposition of uncomplicating insurance.
In a multi-agency pitch, Imarti Media has won the social media & branding mandate for RenewBuy, an online insurance marketplace. To kick off the partnership, the agency, along with its production house Purani Dili Talkies, has created two short films for RenewBuy. They focus on the brand’s objective to uncomplicate insurance.
Commenting on the association with Imarti, Devesh Joshi, Chief Marketing Officer at RenewBuy said, “RenewBuy was established to address the unaddressed insurance needs, where there is demand but lack of supply. Imarti hence, helped us conceptualise the brand campaign with a geo-targeting strategy. While one ad film focuses on connecting with the urban millennials; the second ad film has a funny household Indian connotation to bring in connect with the Tier 2 and 3 markets.”
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“Imarti also helped us create a sense of women empowerment in the ads. Women today are playing an important role in key household decisions, even when it comes to financial decisions. Hence, our films have portrayed strong women protagonists who are helping the family make the right decision with insurance,” he added.
Sameer Agarwal, Founder, and CEO, Imarti Media, said, “We incorporated everything the brand stands for in the campaign and demonstrated their objective seamlessly through the short films. It speaks volumes about our passion for working for our clients, creative process, ideas, execution, and our customization capabilities as per the clients’ demands. Besides, our team of experts works tirelessly to make things happen, and they are the reason we succeed.”