As per the mandate, FCB India will be offering its communication strategies and creative services to Lakme and Elle 18.
FCB India announced that it has been awarded the integrated communication mandate for Hindustan Unilever's brands - Lakme & Elle 18.
FCB India will lead the creative mandate for the cosmetic brands - Lakme & Elle 18; powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions, as the brand charts its course for the next phase of growth.
On expanding the HUL brand portfolio at FCB, Rohit Ohri, Group Chairman & CEO, FCB India, said, “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘Never Finished’ stories of Lakme and Elle 18.”
Swati Bhattacharya, CCO of FCB said, “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”