In his new role at ILC Group, Nihit Kumar will lead the overall marketing initiatives and strategic partnerships for the brand.
ILC Group has announced the appointment of Nihit Kumar as the General Manager & Head – Marketing. Backed by an experience of over 15 years in brand strategy, events, promotions, product launch, and digital amplification, Kumar’s role will be aimed at implementing a robust marketing strategy to establish a stronger connect with Indian consumers.
At ILC, he will also be responsible for transforming ILC Group’s marketing efforts and deepening consumer connections. He will also spearhead the marketing of all projects under the ILC’s Development Management Arm: Propel.
Previously, Nihit Kumar has worked with organizations such as Shipra Group and DLF Limited. He was an active Event and Strategy Lead for all the DLF shopping malls comprising DLF Avenue, DLF CyberHub, DLF Mall of India, DLF Promenade, One Horizon, and more.
Speaking on the appointment, Rehan Huck, Vice president, ILG Group – Retail said, “We are happy to have Mr. Nihit on board with us. On behalf of the entire team, I extend a warm welcome to Nihit. His skill set in building and optimizing go-to-market strategy will be integral as ILC Group continues to transform as India’s indisputable player in real estate. I’m certain that Nihit’s in-depth understanding of the ever-evolving consumer trends will give us a strong foundation for future growth in India.”