Kinder Joy brings toys to life with augmented reality app

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Through Applaydu, Kinder Joy aims to provide a free edutainment playing experience and help children develop cognitive skills.

Kinder Joy announced the launch of Applaydu, a mobile app that brings Kinder Joy toys to life through augmented reality. The Appalydu app aims to help children develop cognitive skills through mini-games and interactive stories under parental supervision.

Providing a free edutainment playing experience, Applaydu app is developed in collaboration with Gameloft and designed with safety measures. Additionally, it comes with parental control features and adaptive difficulty as per the age of the child.

The Applaydu app is supported with a TVC campaign which highlights the transition of a Kinder Joy toy from physical to digital by simply scanning a barcode on the app.


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Speaking on the occasion, Anita Dewan, Kinder Joy India spokesperson said, “We are taking Kinder Joy to the next level by introducing a unique playing concept of ‘Phygital’ with the Appalydu app. We believe that the Applaydu app will tap into the curiosity and creative aspects of every child’s imagination and create great moments of joy while bonding with parents. The app is designed to spark the imagination of children on digital and in addition, provide an edutainment experience for the whole family.”

Alexandre Tan, VP Brand Partnerships & Advertising at Gameloft said “We are really proud to partner with Kinder to make this project a reality. It is incredible to bring our 20 years of gaming expertise to the Kinder brand and their beloved toys in order to craft an app that brings a whole new layer of fun to families, by merging physical and digital worlds in order to expand the traditional play experience.”

augmented reality Gameloft AR experience Alexandre tan Anita Dewan Applaydu app kinder joy kinder joy ar experience