MX Player ropes in Sidd Mantri as Senior VP, Product

Sidd Mantri, MX Player

As a part of this role, Sidd Mantri will be leading the product vision and strategy for brand MX Player across OTT Video, Music, Games and Short Format Video Platform – MX Takatak.

MX Player has roped in Sidd (Siddharth) Mantri as Senior VP – Product. He will be responsible for driving a differentiated product strategy for all its brand offerings across OTT video, music, games, and short-form video platform, MX TakaTak.

As a part of this role, Mantri will also lead product development and analytics in India, China, and Singapore and will craft the product vision and roadmap for MX businesses worldwide.

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With 17 years of experience globally and within India, Sidd Mantri has delivered innovation, growth, and profitability for businesses across digital entertainment, consumer lifestyle, digital content protection, and enterprise services & platforms. His consumer-first approach sees him curate digital experiences that resonate with the needs of the discerning consumer, making him an invaluable addition to the leadership team at MX.

A University of Michigan, Ann Arbor alumni, his extensive experience includes holding key positions at Microsoft, Seattle for 12+ years, and more recently at Grab, Singapore.

Further, in his role at MX, Sidd Mantri is looking forward to breaking new ground in the digital entertainment space, delivering the best-in-class entertainment experience to consumers, and contributing towards the growth and success of the entertainment platform.