Mandar Gore joins Tilt Brand Solutions' strategy team as a Senior Director with more than 16 years of experience in advertising and brand consulting.
Mandar Gore has over 16 years of experience across advertising and brand consulting. In his earlier stints at FCB, Ogilvy, and Sideways Consulting, Mandar worked on brands like Bournvita, Kamasutra, Fosters, Amaron, Castrol, Mahindra & Mahindra, and Pidilite, amongst others. He will report to Paul Dueman, Tilt’s Chief Strategy Officer.
Paul Dueman, Chief Strategy Officer, Tilt Brand Solutions said "We are really excited to have Mandar lead and drive “Full-Brained Thinking” at Tilt – the philosophy and approach that drives strategic planning at Tilt. The expertise that he brings on board, especially on culture and consumption anthropology, coupled with his rich experience on brand communication strategy and design thinking adds further heft to our strategy team. Strategists at Tilt across Digital, Data, Social, Search, ORM, Brand building and Comms planning will all now be led by Mandar.”
Mandar Gore, Senior Director – Strategy, Tilt Brand Solutions, said, “I am thrilled to be part of, and further contribute to what the strategy team at Tilt is doing. I am a big believer in Tilt's FBT framework, and what it can unlock for ambitious brands and businesses. This is exactly the kind of strategic rigor that every brand needs, to be able to win in today's hyper competitive and highly fragmented market place.”