The two-day conference by MarketingPulse will have speakers sharing the latest in digital marketing, such as the importance of sound and music in sharpening a brand identity.
MarketingPulse returns this March with another star-studded line-up of leading brands, marketers, advertising agencies, media, enterprises, and innovation professionals. Marketing veterans will gather to exchange ideas on the hottest trends and practices, including ones that may inspire other businesses as they navigate the digital world amid the pandemic.
Digital innovation and transformation feature heavily in the two-day conference. Ramon VivesXiol, co-founder and Managing Director of Sixième Son Spain, will illustrate the power of audio identity in affecting customers’ behaviors and emotions. He will expand on this topic by drawing from his diverse background in music.
VivesXiolteaches audio branding at universities in Barcelona where he is currently based. The musician and composer is also a world-leading sonic branding expert who has led audio branding projects with global brands such as Enel, Endesa, Naturgy, and Vueling. VivesXiol previously worked with top-selling artists like Bruce Springsteen and the Backstreet Boys, as the Press Manager of their Spanish tours.
VivesXiol thinks “In the audio-first and increasingly audio-only world we live in, your brand sound and a sonic strategy are no longer a ‘nice-to-have but a ‘must-have’ option.”
Further, founded just 20 years ago, teamLab has now established itself as an international art collective with eye-popping shows held around the world. In this session, teamLab will be explaining the creative philosophies of their works and ways of seeking new digital experiences for their viewers.
teamLab believes digital technology can expand art and that art made in this way can create new relationships between people.
Mark Melling of Verizon will also grace the event. As the current Head of RYOT Studio EMEA and 5G Lead of EMEA + LATAM at Verizon Media, Melling leads the studio team which is part of the RYOT business that has been nominated for an Oscar and won an Emmy award. RYOT Studio is no stranger to innovative story-telling by leveraging on 5G, 360, VR, and AR. The team is highly experienced in putting consumers at the centre of a story so it resonates with an audience.
These market leaders will be sharing at sessions under this year’s theme of “Marketing for GOOD”. Besides talks on video strategies, gamified marketing, experience marketing, sonic branding, and 5G, participants can also take part in workshops to get the latest developments in social commerce, influencer marketing, and live streaming commerce. The event aims to fully prepare you for post-pandemic business recovery and strive in the fast-paced digital world.
This year’s MarketingPulse will be held online from 30 to 31 March 2021. Do not miss the chance to hear from top marketers. Register now by clicking here.