Facebook introduces Live Shopping Fridays

Samriddhi Bisht
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Facebook Live Shopping Fridays

With the introduction of Live Shopping Fridays on Facebook, the shoppers will be able to purchase products via live sessions and ask questions about the latest trends from the brands and vendors conducting the sessions.

Facebook is introducing Live Shopping Fridays that combines the fun of live video with the convenience of online shopping. The platform is bringing a few brands together to showcase products, tips, demos. 

Live Shopping Fridays provide shoppers with the opportunity to discover the latest products from their favorite brands and ask questions about size, fit, and tips in real-time. And for brands, Live Shopping offers a chance to build relationships with customers, provide new entertaining content, answer questions and streamline the purchase process through convenient checkout with Shops.

Also Read: Facebook expands COVID-19 Announcement tool to India

Here is how it works

Users can tune in to the Live Shopping streams on each brand’s Facebook Page or visit the Shop tab or bookmark on mobile. And if they see something they love, they can purchase items presented during the Live Shopping stream by tapping on the products featured in the stream and checking out, all without leaving Facebook. 

Each Friday, three brands will go live around a common theme: Glow Up, New Fashion Finds, and Self Care Spotlight. 

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