Nawazuddin Siddiqui campaigns that carve out his role in the adland
The boss of Kailashpada and the ruler of Wasseypur also has a foot stepped in the advertising universe, with campaigns that bring the unique acting abilities of Nawazuddin Siddiqui into play.
Mind-boggling characters or realistic narratives, Nawazuddin Siddiqui has a flair for making a brand proposition believable in whichever method the campaigns may adopt, he manages to adapt to each depiction.
The struggling days and how he turned his life from rags to riches are not unknown, and each phase from surviving on Parle-G to taking on the job of a security guard, till being touted as one of the finest actors in the country, his life story holds an aspirational value that has often been tapped in various campaigns.
The first-ever brand campaign “Take The Right Call” by Truecaller introducing the brand’s philosophy and marking its entrance into marketing in India, portrayed Nawazuddin recounting an anecdote from his life experience whilst underlining the company’s offering. Conceptualized by Contract Advertising and produced by Curious Films, the campaign took a 360-degree approach, initially available online, followed by its launch as TVC, on radio, and other digital media.
#PoochoSawaal by HDFC ERGO General Insurance tapped his potential with a series of video adverts, communicating the brand proposition through various characters. Created by Mullen Lintas, the insight of the campaign banked on the generally inquisitive nature of Indians.
He manages to bring an engaging aspect on-screen with fairly simple campaigns as well, such as the one created by Ogilvy for Vodafone announcing its offering ‘Flex’.
Whether you’re a baap, dada, or bhai, every age group on the internet has been exposed to his dominance in the pop culture, which he established with popular roles. The light-hearted side is also often brought in the focus, mainly by Netflix that hosts several of his works.
He is also a part of one of the most important PSA campaigns in the country, way before he was in the limelight, which made everyone question whether Balbir Pasha will be infected with AIDS.
Gaze through the reel of one of the most versatile endorsers.
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Balbir Pasha – Population Services International
Nawaz, The Secret Agent – PokerStars India
What if Netflix Characters Went To Your Gym – Netflix India
Take the Right Call – Truecaller
Aasaan Bachat – Kenwood
#PoochoSawaal – HDFC ERGO General Insurance
Flex – Vodafone
#PaiseKiKadar – Jana Bank
If we have missed out on any of your favorite Nawazuddin Siddiqui Campaigns, write to us at firstname.lastname@example.org or let us know in the comments below.