As per the mandate, One Digital would help in boosting the social media engagement with consumers, distributors, and specifiers under one umbrella for Ozone Overseas.
Ozone appoints One Digital as its digital agency. This mandate was bagged post a multi-agency pitch. The account would be managed by the Gurgaon (Delhi NCR) office of One Digital.
Sharing his views on appointing One Digital the Digital Partner, Alok Aggarwal, MD, Ozone Overseas, said, “Hardware has been a category essentially driven by architects and influencers even though we use them in state-of-the-art glass buildings and in our years’ old dresser. Now, we look forward to building a brand that is more consumer-centric.
Having said that, we have found an opportunity to change the perception of our consumers by manufacturing products that are not only functionally advanced but aesthetically pleasing to the eyes as well. We also want consumers and the design fraternity to explore the Colour by Ozone. With the upcoming design-centric product launches, we required a partner who could truly understand a designer’s mindset and curate an overall digital strategy for the brand across its verticals. I hope One Digital’s experience with Architectural Brands is the answer to our requirements.”
On being awarded the business, Himani Ahuja, Co-Founder, and Communication Director, One Digital, said, “Ozone Overseas is not just a hardware brand. It is a lifestyle brand that fulfills the aspirations of millennials for a made-in-India, international quality product serving as a successful blend of designer hardware and security solutions. Our focus shall be to create a comprehensive digital strategy to cover PAN-vertical touchpoints for the brand.”